Color
Our color palettes are shared between Brand and Gestalt, and represent our full range of options.
For further Brand guidance, please reference the Brand guidelines website. Please note however that this new color palette is not yet reflected on the Brand website.
Full Palettes
In order to ensure accessible contrast for color pairings, we require our darkGray Text color to be used for any colors 400 and below. For 500 and above, we recommend using white.
Colors
Pushpin
0
#FFF7F7
50
#FFEBEB
100
#FFE0E0
200
#FCBBBB
300
#F47171
400
#EB4242
500
#CC0000
600
#B60000
700
#9B0000
800
#800000
900
#660000
Flaminglow
0
#FFF8FA
50
#FFEBF1
100
#FFDFE9
200
#FFBED2
300
#FE8EB1
400
#F76593
500
#DE2C62
600
#C31952
700
#A30C4A
800
#82053E
900
#630233
Skycicle
0
#F7FBFF
50
#E6F4FF
100
#D7EDFF
200
#ABDBFF
300
#75BFFF
400
#45A3FE
500
#0074E8
600
#005FCB
700
#004BA9
800
#003C96
900
#002966
Spabattical
0
#F7FDFC
50
#E6FAF5
100
#CCF6EE
200
#75E4D5
300
#48D5C6
400
#26C0B4
500
#00857C
600
#006B6C
700
#005C62
800
#005062
900
#003440
Matchacado
0
#F6FDF5
50
#E3FAE1
100
#C3F9C2
200
#A4F9AC
300
#6BEC8C
400
#39D377
500
#008753
600
#005F3E
700
#00422C
800
#003020
900
#00261A
Mysticool
0
#F8F7FF
50
#F0EDFF
100
#E9E4FF
200
#D5C7FF
300
#B190FF
400
#9E68FF
500
#812AE7
600
#6B16CA
700
#550AA9
800
#400387
900
#2C0066
Firetini
0
#FFF6EB
50
#FFF0DB
100
#FFE4C1
200
#FFC58F
300
#FDA161
400
#F77A38
500
#DE3700
600
#C32F00
700
#A42700
800
#842000
900
#660E00
Caramellow
0
#FFFEDB
50
#FFFEBB
100
#FFFD92
200
#FAE600
300
#FDC900
400
#E18D00
500
#BD5B00
600
#AA4900
700
#943A00
800
#7C2D00
900
#662400
Neutrals
Mochimalist
0
#FFFFFF
Roboflow
50
#F9F9F9
100
#F1F1F1
200
#E9E9E9
300
#CDCDCD
400
#A5A5A5
500
#767676
600
#4A4A4A
700
#2B2B2B
800
#191919
Cosmicore
900
#111111
Brand
These 450 colors are reserved for Brand usage. They are among the least accessible colors, so are reserved for larger brand moments, and not commonly used for functional color pairing. They should not be used within the product, except Pushpin 450, which is our hero primary color.
Pushpin 450
#E60023
Flaminglow 450
#EE376A
Skycicle 450
#007CFF
Spabattical 450
#009990
Matchacado 450
#1DAD65
Mysticool 450
#8A39FA
Firetini 450
#FF5B45
Caramellow 450
#D86800